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Hi, I'm Massimo!
Jack of all trades, master of none
I blog about startups & marketing and I love building companies.
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Free Marketing Tools
Every now and then I need something that doesn't exist. So I build it and make it available here for free.
Reviews
Every week I try out a new marketing tool and publish an in-depth video review so you don't have to waste time with bad tools.
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  • in SEO

SurferSEO Review

SurferSEO

Why does content ranking matter? You have probably discovered your website has not gotten as many views as you expected. You have only two options for increasing search traffic. Optimizing

  • in Video

Loom Review

Loom

Loom is the kind of app you initially dismiss with an “I can already do that with 100 different apps”… just to fall in love with it as soon as

Blog Posts
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SurferSEO Review

Why does content ranking matter? You have probably discovered your website has not gotten as many views

Loom Review

Loom is the kind of app you initially dismiss with an “I can already do that with

Building a Startup in 2025

Lessons learned from building multiple companies and what actually matters when starting out. Building a startup in